Freelance Product Designer for Digital Startups
Little letter to the reader
First, thanks for stopping by to my website. I’m Andrés Rigo, a freelance Product Designer based in Madrid, working with startups and digital companies worldwide.
With over a decade of experience, I specialize in UX research, product strategy, and interface design. I help teams turn complex ideas into intuitive digital products that users understand and businesses can grow.
I combine strategic thinking with strong visual execution, making sure every touchpoint feels intentional, consistent, and valuable. Finishing quality is something that obsesses me, and I firmly believe that details, visual and its craft is one of the key points that define the experience.
Today, design is more than aesthetics, it’s a driver of innovation and product growth.
The best results happen when we connect:
• User needs.
• Business objectives.
• Technology possibilities.
Design is emotion and emotion is business.
Core expertise:
• Digital Product Design.
• UX Research & Strategy.
• UI & Interaction Design.
• Design Systems.
• Brand Identity & Logo Design.
• E-Commerce, B2B, B2C, SAAS.
Check more detailed info on my services & clients page and let’s start.
Wanna see more?
Frequently Asked Questions
I help teams design and improve digital products end-to-end: discovery, UX, UI, prototyping, validation, and design systems when they add leverage. I’m not a “pixel only” designer, I connect decisions to user needs and business outcomes, and I collaborate closely with product and engineering.
Remote is my default: I combine async updates (documentation, video recordings walkthroughs, Figma comments or prototypes) with focused live sessions for decisions and workshops. You’ll always know what’s happening, what’s next, and what I need from you to keep momentum.
I’m a good match for print and digital product work: new features, redesigns, UX audits, complex flows, and scalable UI via design systems. If you need brand and product to feel consistent, I can align UI with your brand foundations and guidelines as part of the product work.
Both. I can embed into an existing squad to unblock delivery, raise quality, or tackle a specific problem area (onboarding, activation, retention, conversion). Or I can lead a new initiative from discovery to handoff with clear deliverables.
I mainly work with SaaS startups and digital product teams, especially in environments where complexity is high and clarity really matters.
I also have experience collaborating with companies in banking, telecom, retail, and large enterprise environments, where aligning user needs, business goals, and technical constraints is key.
If your product has real users, real constraints, and measurable goals, I can quickly adapt and contribute.
I tailor the process, but it usually follows: discovery > mapping flows > prototyping > usability feedback > iteration > UI + specs/handoff. Tools commonly include Figma (and design systems practices when needed), plus whatever your team uses for delivery and tracking.
We define success metrics early (e.g., task completion, time-on-task, activation, conversion, support tickets, qualitative usability signals). I aim to turn design work into measurable outcomes. Beautiful interface screens driven by data.
Send me a message with a short context: product, goal, timeline, and what’s currently not working. I’ll reply you asap with next steps (a quick call or a written scope) and we’ll decide the lightest plan to get results.
