Product Design & UX Strategy Services
Services - How can I help you
Throughout these years in my career I have worked on multiple design projects that involved different aspects, such as business, technology usability and beauty.
Those projects were offline and online. From print such rebrands, posters, infographics, packagings, magazines to digital products, such web pages, e-commerce, mobile applications, presentations, and design systems.
Digital product design
UX strategy, research and interface design for digital products.
I can help you creating digital products, screens and flows that matches all the business, technology and user’s requirements and contexts. Proposals that are aesthetic, functional, scalable, that transforms concepts into reality, enriching our everyday experiences. (Yep, it sounds a bit crazy, but it’s incredible how applications, for example, change our habits and routines). That’s why it’s very important to take care of every little detail in the interface, visuals, texts, in any touchpoint & process that appear in our products.
Related concepts: Experience design · Interface design · Prototyping · Wireframing · User testing · Mockups · Website · Landing page · App design · Ecommerce · Software.
Design systems
Scalable systems that improve consistency and collaboration.
I can contribute to your design system by providing my expertise in creating consistent and scalable design components. With my knowledge of design principles and best practices I can define a set of predefined styles, such as color palettes, typography, iconography, and spacing guidelines based on your brand context. This will ensure that all design elements across different interfaces or platforms maintain a unified look and feel. Plus, I can collaborate with your team to define and document design guidelines, ensuring a cohesive and efficient workflow and governance.
Related concepts: Visual consistency · Design tokens · Atomic design · Interface guidelines · UI kit · Design governance.
Branding
Building visual identities aligned with business goals.
Through a deep understanding of your business goals and target audience, I can help develop a compelling and unique brand identity, by creating visually impactful designs that align with your brand’s values and resonate with your customers. From crafting a memorable logo to define the appropriate typography, images or color palettes that defines the essence and personality of your brand.
Related concepts: Brand identity · Visual design · Art direction. Corporate identity · Logotypes · Packaging · Posters · Brand strategy.
Illustration
Editorial, conceptual and handcrafted visual storytelling.
I can bring your ideas and concepts to life. With a keen eye for detail and a strong understanding of various illustration techniques, I can create illustrations that effectively communicate your message and captivate your audience. Whether you need illustrations for a book, website, marketing materials, or any other project, I can tailor my style to suit your specific needs and branding. I am proficient in both traditional and digital illustration mediums, allowing me to deliver high-quality illustrations in a timely manner. Let me help you elevate your visual storytelling.
You can check out my illustration page. And you can buy original artworks at the shop page.
Related concepts: Concept art · Scenarios · Character design · Editorial illustration · Traditional painting · Sketching · Storyboarding.
How I work
Every successful project starts with connection and trust. I believe the best ideas emerge through collaboration between clients, product teams, developers, and users, creating a shared understanding of goals, challenges, and opportunities.
While every project is different, my process is usually inspired by the Double Diamond design thinking framework and adapted to the specific needs of each challenge through five flexible stages:
01. Discovery
Understanding the business, users, market, and project goals. This stage helps align stakeholders, uncover opportunities, challenge assumptions, and establish a shared vision for the product.
02. Research & Analysis
Through interviews, workshops, audits, data, and research activities, I gather insights that reveal user needs, behaviours, motivations, and pain points. These findings help teams make informed decisions and prioritize what matters most.
03. Strategy
Turning insights into action. Together we define product direction, user journeys, information architecture, requirements, and success metrics that guide the design process.
04. Design
Making ideas tangible through concepts, wireframes, prototypes, interfaces, and design systems. My goal is to create experiences that are not only functional and accessible, but also engaging, memorable, and enjoyable to use.
05. Delivery & Scale
Collaborating with development teams, supporting implementation, and ensuring design quality is maintained. Once launched, I help evaluate results, identify opportunities for improvement, and prepare products to grow and evolve over time.
Who I work with
I collaborate with: SaaS companies, Startups & scale-ups, Digital products, Enterprise organisations, Banking & fintech, Telecom, Retail & e-commerce.
I have worked with different companies, clients, teams and people, to whom I am very grateful. Thanks to them I’ve learned different ways of working and understanding design & business.
I have also worked in and for different countries. Spain, Germany, London, Austria and U.S. These are some of the clients and companies I have been fortunate to collaborate with:
I had the awesome opportunity to participate in designing some national stamps for Correos. Not so many people can say they have a national stamp ; )
Through the Design thinking methodological framework, we help Vodafone to create its invoice consultation portal for employees.
In this case I designed the intro video and labels that appears in the weather forecast section for the first Spanish television channel.
Internal Desktop App for Banco Santander employees to manage contracts and deals with their providers and contractors.
At the Vienna Bank Austria headquarters, we implemented a display to consult general banking information where the people could control the interface with a Kinect device.
At Telefónica we adapted Twitter, Flicker and Facebook for the Smart TV. And just having a remote control to access all the features that the platforms offered on the computer.
Post, the Austrian postal service, wanted improve its shopping service. We designed an online process that allows clients to design their own sheets of stamps and be able to buy them.
For Verisure, in Microsoft Sharepoint we develop the internal website for the employees. A place where they can see global news, company benefits, contacts, etc.
We work together with the Orange call centre employees to build their new virtual assistant. To manage and resolve the incidents they had with the final consumer.
I had an interesting commission: create a simulation interface showcasing Repsol’s new ocean energy turbine. It was for a TV ad, not an actual app. I had a lot of fun working on it.
The project was huge. Bring & migrate all the Edelvives book publisher information to a completely new website and its CMS. Showcase over 1,000 books, resources, projects, etc.
As part of the IBM team, I helped design and think about new lines of business with the Iberia team. Among them baggage tracking, billing or a customer loyalty plan.