A bit information about myself
Design thoughts
I love working with data analysis on digital projects. It’s a reliable way to optimize results, but I also believe that something essential is being lost in the profession: intuition and passion. Design often involves taking risks and make bets, and not everything can be solely driven by conversion metrics. Emotion plays a vital role too.
But I’ve noticed a trend of interfaces becoming increasingly similar. Pursuing uniqueness, I aim to bring back authenticity and attention to detail in my crafts. I’m reflecting more of my personality with every project. Striving to create elegant, daring, and valuable interfaces that stand out and even embrace a touch of irreverence ; )
what can you expect from me
+10
Years of experience, combined with energy and fresh thinking
Building bridges between design & technology to scale digital products
Speed and commitment to deliver value to different business units
Work experience
Present – 2019
IBM (iX)
Lead product designer & strategist
At iX, the creative and innovation IBM consultancy department, I work at the intersection of strategy, design, creativity, research, and technology to help clients digitally reinvent their businesses and collaborate with them to build better products and services.
Present – 2020
Mr.Marcel
Program director | Design teacher
Lecturer of the UX / UI Interaction & product design program. Explaining through theoretical and practical exercises the non linear design process. We use the double diamond as a framework to start, but we twist it and complement it with many design disciplines.
2019 – 2018
frog
Experience & interface designer
Designer & consultant for different projects and clients, helping to develop the best solution. Defining goals, validating hypothesis, conducting user research to understand user needs and pain points, in order to create intuitive services and visually appealing interfaces.
2018 – 2014
Rigostudios
Founder | Digital designer
A passion for design craft, excellent user experience and appealing interfaces is what this small studio was all about. Understanding clients needs, validating their hypothesis to amplify their business & digital products helped by a visual and human centered approach.
2017 – 2015
Edelvives
Lead interface designer
Design responsible of digital web products. The challenge was to transform and adapt editorial projects on paper to web platforms. Understanding the entire process, from business, projects, marketing, manufacturers, publishers to clients and users, to offer the best but in its digital version.
2016 – 2014
Río Creative Art Center
Art Academy Co-Founder | Teacher
We develop one of our passions by creating an Art Academy & School. Run a traditional service business model with a new way of teaching was our main propose and challenge. We really enjoyed giving painting, sculpture, drawing, printing techniques and trying to twist the traditional teaching model.
2014 – 2013
ovos
Digital art director & designer
As an agency, we helped other companies to develop end-to-end projects. From the requirements, analysis, the digital art direction, to finally implement the technical solution. Being part of a talented people & departments such as sales, marketing, design, developers, helped me a lot to understand the lifecycle of a project.
2013 – 2012
Telefónica
Interface designer
I had the opportunity to be at the R&D team that designed the digital experiences for Smart TV (TV Apps). A process in which digital products were developed with care and attention by researchers, UI, Services & Experience designers, always driven by the improvement of user experiences through real testing of the products.
Education & certifications
2024
The Valley Business & Tech School
Product Management Stategy & Product Growth
2024
The Interaction Design Foundation
Accessibility - How to Design for All
2022
Figma.camp
Design Systems Specialist training
2021
The Interaction Design Foundation
Gamification – Creating Addictive UX
2020
Kanban University
Kanban System Design
2013 – 2012
Hochschule für Gestaltung Sch. Gmünd
Digital Product Design and Dev. | Erasmus
2012 – 2005
Universidad Complutense de Madrid
Fine Arts & Graphic Design | Licenciate
2008 – 2005
Escuela de Grabado y Diseño FNMT
Design and Applied Arts | Bachelor of Arts
Other curiosities
My whole family is dedicated to the art and design field, and it’s in my blood too, but to be honest what really motivated me to dedicate myself to this were video games. For me video game’s interfaces strike the perfect balance between graphics, functionality, fun, and emotion.
I remember playing Age of Empires or Command and Conquer and thinking how precious were those drawings (now I know those graphics are called GUI). In a way I felt something similar like when you discover something new by looking through a microscope.